For over 25 years, Ron White has been helping radio stations increase ratings through product improvement. In each of the three markets where Ron served as a local program director, his stations achieved and maintained #1 12+ status. As operations manager, group VP/Programming, and consultant, he’s worked with over 100 stations in 12 different formats. While his diverse experience includes Rock, Country, News/Talk, Alternative, and Rhythmic, Ron White specializes in the pop music format spectrum. His CHR, Hot AC, Mainstream AC, Oldies, and Classic Hits stations have consistently scored top ratings in their target demos and won competitive format battles.
Ron White believes that each station and market situation are unique, requiring a customized approach. He provides each client with objective insight and guidance to develop and execute a plan that will achieve and maintain good ratings.
STATIONS HALL OF FAME
80s 90s Millennium
WHOT-FM Youngstown KEFM Omaha WHTF Tallahassee
KLYF Des Moines KOLL Little Rock KABG Albuquerque
KGOR Omaha WMHE Toledo WCOO Charleston SC
WGRD Grand Rapids WBZE Tallahassee WYNA Myrtle Beach
WNDU-FM South Bend WZVU Monmouth-Ocean NJ WSOY-FM Decatur IL
KKYK Little Rock KOKZ Waterloo IA WSRZ Sarasota
KRNQ Des Moines WGLO Peoria WLTQ Sarasota
WSTO Evansville WZWW State College PA WTZB Sarasota
WIBW-FM Topeka WKSB Williamsport PA WOLZ Fort Myers